SPEEDO MENS
Costco SMU Program
Developed and spearheaded design of men’s Hybrid Short as a key growth driver for Costco’s SMU business. Delivered 5 high-volume styles, totaling 400K units and $7M in annual revenue, while strengthening the long-standing Speedo–Costco partnership that continues today.
Target Men’s Swim Launch
Launched Target’s first men’s swim line with an initial 70-store test order, expanding to all 1,981 stores nationwide within one year. This successful launch in 2020 established a lasting business channel, with the line still delivering across all Target stores today.
Developed and spearheaded design of men’s Hybrid Short as a key growth driver for Costco’s SMU business. Delivered 5 high-volume styles, totaling 400K units and $7M in annual revenue, while strengthening the long-standing Speedo–Costco partnership that continues today.
Target Men’s Swim Launch
Launched Target’s first men’s swim line with an initial 70-store test order, expanding to all 1,981 stores nationwide within one year. This successful launch in 2020 established a lasting business channel, with the line still delivering across all Target stores today.
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