GLYDER APPAREL
Brand Identity Diversification
Charged with expanding Glyder’s men’s segment by designing fresh graphics, refining fit, and elevating trims to diversify brand identity. Executed trend-right styles using lux fabric finishes that expanded the brand’s distribution from boutique retailers to major chains like Scheels. These design enhancements helped broaden market appeal and supported strategic retail growth.
Charged with expanding Glyder’s men’s segment by designing fresh graphics, refining fit, and elevating trims to diversify brand identity. Executed trend-right styles using lux fabric finishes that expanded the brand’s distribution from boutique retailers to major chains like Scheels. These design enhancements helped broaden market appeal and supported strategic retail growth.
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