IZOD GOLF
Rebrand & High-Performance Assortment
Led a comprehensive rebrand of Izod Golf, implementing a three-tiered product strategy balancing core, experimental, and editorial pieces. Delivered 1M units annually of the EDI "Grid Polo," generating $15M in sales while ensuring all styles met LDP targets. Designed standout editorial apparel for professional golfers, showcased at the PGA Tour, the Masters Tournament, and other major tournaments, plus, at Chelsea Piers, elevating brand visibility.
Led a comprehensive rebrand of Izod Golf, implementing a three-tiered product strategy balancing core, experimental, and editorial pieces. Delivered 1M units annually of the EDI "Grid Polo," generating $15M in sales while ensuring all styles met LDP targets. Designed standout editorial apparel for professional golfers, showcased at the PGA Tour, the Masters Tournament, and other major tournaments, plus, at Chelsea Piers, elevating brand visibility.
